A Henry Stewart Business Briefing
Digital Asset Management
Tuesday September 23, 2008
Venue: Cobb Galleria Centre
Two Galleria Parkway
What are the challenges?
What are the opportunities?
What are the problems being encountered?
What are the solutions being deployed and developed?
Conference Chair: Skiff Wager, Principal, SEW Consulting
08.30 – 09.00 Registration and Refreshments
09.00 – 09.50 What is DAM – introduction, latest developments, how to get started and how to upgrade
What is it?
Who needs it?
DAM for improved efficiency
DAM for consistency, eg specification and billing
DAM for better marketing
DAM for generating new products
Skiff Wager, Principal, SEW Consulting
09.50 – 10.20 Benefit analysis, ROIs, implications for the bottom line and the construction of an internal business case for implementation and improvement
After 11 years and four different DAM systems The Coca Cola Company gained some key learnings:
The system cannot be all things to all people, you have to know your target audience
Search and browse functionality both offer great ways to discover the content but each requires a differing view of Metadata. How can one do both?
All ROI is soft, so you had better have management buy-in
As we are making plans to move to our 5th system, we are actually moving back to a more decentralized view.
Ted Ryan, Manager Collections Development/Archives Department, The Coca-Cola Company
10.20 – 10.40 Refreshments
10.40 – 11.10 What Programs/Systems are Available? What Do They Cost?
Finding the right DAM solution
Who are the DAM software providers?
Is Saas (Software as a Service) right for my company?
What kind of resources do I need to implement and manage DAM?
What will it really cost?
Dennis Pannuto, Technology Strategist & Implementation Coach, Aha! Insight Technology
11.10 – 11.40 The Management Challenges In Installation and Operation
Golden rules to ensure an implementation goes right
The pieces that need to be in place
Getting your vendors to work with you
Managing inevitable changes
Linda Burman, CEO, L.A. Burman Associates
11.40 – 12.10 Understanding the critical importance of metadata and adopting a metadata approach suitable for your organisation and its activities
Why metadata is so critical to effective Digital Asset Management
Taxonomies, metadata and search – combining components to improve findability of content
Making the punishment fit the crime – how much metadata is enough?
Who does what? – developing a workable governance policy around development, maintenance and application of metadata
Seth Earley, Principal, Earley & Associates
12.10 – 13.45 Lunch and Sponsor Presentations
13.45 – 14.15 Common and less common problems and their solutions
Enhancing the User Experience for DAM Users at Turner Broadcasting
Looking at the issues and pain points associated with the need to incorporate powerful DAM solutions with a streamlined, simple, and intuitive interface to meet the needs of creative end-users
Issue – DAM systems are sufficient for the librarian and power users; however, for the creative end user, it’s often an overwhelming and inefficient system
Solution – Develop a user-friendly portal to the DAM system with powerful, intuitive searching, creative and customized user experiences, and expanded distribution and consumption options
The approach to the solution, a look at the final product, and a discussion on next steps
Christopher Grakal, Vice President, Photography, Digital Asset Management, Turner Broadcasting System, Inc
Melissa Jacobsen, Director Photo Library and Digital Assets, Turner Broadcasting System, Inc
Case Studies – Who has done what, how and with what results?
14.15 – 14.45 Case Study from ING
Extending the Brand Experience Through DAM
ING Corporate Brand Marketing created two DAM sites:
oPhoto Central, ING’s repository which houses its custom photography, stock photography, logo artwork, PowerPoint Templates and the ING Visual System
oAd Central, ING’s online ad creation website for use by select distribution channels and ING employees
ING did this by partnering with two outside vendors to build and host these sites.
The Big Achievement: Brand consistency across all advertising and photography
Trish Sarno, Director of Brand Standards, ING
14.45 – 15.15 Refreshments
15.15 – 15.45 Case Study from Atlanta Braves
DAM Workflow: capturing, ingesting, organising, editing, backing up/uploading, through to the final distribution of images
DAM Server: in-house storage system that provides backup and storage space to complete the DAM workflow
DAM System: used to distribute the final photos to allow users to organise and manage their assets for distribution
The Big Achievement: All analog photography will eventually be scanned and captioned and uploaded to the online DAM System.
Paul Abell, Team photographer, Atlanta Braves
15.45 – 16.30 Panel Discussion: Your Chance to Quiz Experts and Solution Providers on What They Can Provide For You?
Facilitator:Skiff Wager, Principal, SEW Consulting
Panelists join from the day’s presentations.