How people consume news and information is fundamentally changing. In a week that saw Twitter celebrate its fifth birthday and LinkedIn welcome its 100 millionth member, we take a look at the shifting information landscape and its implications for marketers.
With major innovation come marketing changes, and the Internet is no different. During periods of innovation some things become commodities and others become scarce resources. Understanding the commoditization of information in this new age of publishing is critical for marketers.
7 Signs of Changing Information Consumption Habits
It is easy to notice that information consumption habits are changing. But how can we confirm this and, more importantly, how fast are they changing? Here are seven statistics that will shed some light on the future of information consumption.
1. In 10 Years Newspaper Classified Revenue Has Fallen 92% – Classified advertising was long a major money maker for the newspaper industry. But since 2000, thefloor has dropped out of the classified advertising market. See chart below: