Cantina Creative Gives Iron Man 3 a ‘Heads Up’ with MAXON CINEMA 4D

Cantina Creative Gives Iron Man 3 a ‘Heads Up’ with MAXON CINEMA 4D 1

MAXON, leading developer of professional 3D modeling, painting, animation and rendering solutions, today announced that Cantina Creative, the design and visual effects studio located in Culver City, Calif., relied on its popular CINEMA 4D software to generate more than one hundred 2D and 3D visual effects shots that appear throughout the blockbuster Disney/Marvel Studios superhero […]

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10th Magnitude Builds Interactive Content Distribution Platform for The Shadow Gang

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Cloud application developer 10th Magnitude has built Galahad, a cloud-based, multi-platform distribution engine for digital experience entertainment company The Shadow Gang (TSG). The innovative application dramatically changes the marketing landscape for media and entertainment companies worldwide. Created and housed completely in Microsoft’s Azure cloud, Galahad is an affordable, modular engagement tool that allows content owners—such […]

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I miss digitizing footage from video tape

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Ok, I’m going to just come right out an admit it … I miss digitizing. For those young ‘uns unfamiliar with the term that would be the process of actually having to take a video tape and capture that into the computer for editing. Some folks call it ingest, others do use the term capture […]

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IBM Watson At Your Service: New Watson Breakthrough Transforms How Brands Engage Connected Consumers

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Ushering in a new era of cognitive computing systems, IBM (NYSE: IBM) today unveiled the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing and sales. Now businesses can better serve consumers with […]

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FCP X, Photoshop, and RAW

FCP X, Photoshop, and RAW 12

This week on MacBreak Studio, Steve Martin from Ripple Training gives us some tips on working with RAW images in Final Cut Pro X. We've talked about RED RAW workflow in an earlier episode of MacBreak Studio – how you can work with these RAW video files natively in FCP X, and even make non-destructive […]

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HDSLRShooter at NAB 2013: Carl Zeiss Compact Zoom 28-80

HDSLRShooter at NAB 2013: Carl Zeiss Compact Zoom 28-80 13

When you’re considering what to invest your money into in regards to camera equipment what comes to mind?  Some may say the camera body, but with technology changing moment to moment the body is  one of the most disposable pieces of a camera rig.  At best you may be able to get three to four […]

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Premiere Pro News Notes #02

A series of as-they-come notes on news of assorted Premiere Pro tutorials, tips, and related tools continues. Creative Cloud User is a new blog in town that provides quicktips on CC apps, mostly the video ones. One example is Meet the new Premiere Pro Timeline. You can't embed their content, but you can subscribe to some […]

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What’s In a Name?

What's In a Name? 17

In this week's somewhat detail-oriented “Answers Occasionally Given,” I start out tackling the differences among color and contrast controls with similar names; in particular, the difference between Lift, Shadow, and Offset controls. Then, I move on to a reader's question about the best stage of a multi-operation color adjustment in which to adjust Luma. It's […]

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Sony NX30: currently best in its class, yet improvable

Sony NX30: currently best in its class, yet improvable 25

Thanks to Miami dealer and rental house Midtown Video and later to PRODU.com, I had a brief opportunity to test the Sony NX30, the NXCAM camcorder I’ve come to call the “little sister” of the NX70, which I covered in detail last year. Officially called the HXR-NX30 followed by a regional suffix, this camera shares […]

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Adorama Introduces the Flashpoint 180 Monolight and Battery Kit

Adorama Introduces the Flashpoint 180 Monolight and Battery Kit 28

Adorama, one of the world’s largest photography, imaging, video and electronics retailers, and a leading destination for iPhone photo specialty accessories, is now selling the new Flashpoint 180 Monolight Kit. The Flashpoint 180 Monolight is compact and ideal for on-location shooting. Lightweight and versatile, the complete lighting kit comes pre-loaded with all the accessories needed […]

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