Social Media hasn’t just exploded — it has taken off into the stratosphere. Companies and brands are stampeding towards WordPress, Facebook, and Twitter faster than someone with 100 Twitter followers can call themselves aSocial Media Expert. But while you may be able to lead a horse to water you can’t make it drink. Simply leading a brand toHootSuite doesn’t mean they have anything great to say.
Before testing the social waters, brands need to answer some basic preliminary questions:
WHY DO YOU WANT TO USE SOCIAL MEDIA?
I’m the first to admit that I’m a social media fanboy. I spend countless hourstweeting, updating my status,checking in, andchecking out, all from my iPhone and iPad. However, that doesn’t mean I believe EVERYONE should be on these platforms. Social Media isn’t a cult and I’m not serving up questionable Kool-Aid. Social media isn’t for everyone, but if it is right for your brand, it can be very powerful in creating a direct bond between brand and audience. It also helpsbuild your owned and earned media channels.