In the city that never sleeps, making sense of content management just got easier. Or at least that’s the intention.
So here I am at theAIIM Roadshow in New York City. (If you’ve never been to one, it’s the perfect setting to get acclimated with the ECM lingo and vendor landscape.) And as I’m setting up the booth, the PR and marketing side of me took over.
I’m always interested in how different companies related to ECM position what they do. While it was a limited sample size, there was one common denominator in the language:
Have you ever noticed what happens to words that are overused? Perfect example: the terminology used in press releases. Companies love using terms like “best of breed” and “leading.” It seemed like a great idea at first, but then everybody started doing it.
Now nobody really understands what “best of breed” means any more, or exactly which companies really are “leaders.” Consequently, most people now find both to be meaningless, empty terms.
Related articles by Zemanta
- IT and the ECM user: The same person? (digitalassetmanagement.org.uk)
- New survey reveals dissatisfaction with SharePoint (digitalassetmanagement.org.uk)
- What is an Electronic Document Workflow? And Why Should You Care? (digitalassetmanagement.org.uk)
- Document Asset Management? (digitalassetmanagement.org.uk)