by Leala Abbott
Digital Asset Management is not just an application, but it is a business practice requiring certain roles in place for success in any organization. For the most part the profession of Digital Asset Management is not fully understood, except for by those in the ‘know’. This is due in part to the maturation and growth of the field in just over the last few years. Have you taken a look at the landscape of content management technologies recently? This is no longer a one-trick pony in a one-horse town, but a process that requires support from a skilled selection of professionals and has touch-points across the organization.
Many institutions who have systems that were implemented over 4 years ago are now facing the challenges of an over-accumulation of content, poorly defined DAM scopes and ones that are no longer meeting the needs of the staff. First and foremost DAM systems should be a means to efficiently and effectively transmit ‘valuable’ and high-use assets throughout an organization. Some of these complications arose out of the transition from analog to digital with no change in staffing. Old staff were just ‘transitioned’ into working in the digital realm without any real training or professional development requirements. The skills used in managing analog materials were not the same as those necessary for the effective management and creation of digital materials. Analog workflows do not cleanly transition into digital ones, nor should they, there are better ways of doing things now. So many institutions had to ‘make-do’ as there were no other options that didn’t involve sweeping the human resource slate clean and starting over again.
Related articles by Zemanta
- MA Digital Asset Management (digitalassetmanagement.org.uk)
- Reshaping the Way Organizations Think About Digital Asset Management (digitalassetmanagement.org.uk)
- Why Digital Asset Management (DAM) is Valuable for Global Marketing (digitalassetmanagement.org.uk)
- Using Digital Asset Management as a Tool for Social Media Brand Consistency (digitalassetmanagement.org.uk)