Support for video emerges as a highly demanded feature for digital asset management solutions this year, with a particular focus on the Internet. No longer just a solution for documents and images, organizations are looking for lighter weight solutions (than video management products) to manage their video assets. We see this as more and more websites offer videos and allow user-generated content in the form of video.
George Grippo ofNorth Plainssays that, “As the drive for video and other rich media types seems to be growing almost unabated, many DAMvendors are struggling to manage the special requirements that video engenders for DAMapplications.”
In addition,collaboration — Web 2.0 style— is another trend that is moving DAM away from being more than a basic repository. According to Eric Barroca of Nuxeo, users want to work together on developing this type of content, so features such as tagging, annotation for documents, pictures and video, collaborative filtering and viewing assets via a web interface are key to building a better repository of digital assets.
Grippo agrees saying that their customers are looking to be more involved in the creative processes earlier so workflow becomes a key feature along with collaboration, reporting and BPM tools.
Julie Riley ofOpenEditalso points out that open source is becoming a big trend for digital asset management. Now of course, as an open source DAM provider she would say that (and we are sure that Barroca would agree). Riley says that”Sharing knowledge and allowing developers to have the source code in hand empowers them, it drives innovation.”