What is most important to marketers? According to the Marketing Trends Report 2010 fromAnderson Analytics and the Marketing Executives Networking Group(MENG), marketing ROI is currently the most important.
This highlights the fact that marketing is not entirely an art but also a science. Other top priorities of marketers include customer retention, brand loyalty and company positioning.
Social media, too is part of the list, ranking at 8th position while social media ROI is the most important to 36% of marketers surveyed. I guess we can expect an increase of professionals measuring social mediaROI from the16% we saw last year.