Three Good Reasons for Marketing Automation (and Three Bad Ones) : MarketingProfs.

Marketing automation—one of the new buzzwords in marketing—bridges the gap betweenlead generationand thesales force.

In the past, any lead was passed over to Sales, making the follow-up frustrating: Most of the time, sales reps wasted time on lousy leads.

Thegoal of marketing automation is to improve Sales and Marketing alignment by passing over only sales-ready leads.

But why would you be interested in marketing automation? In this article, I present three good reasons (and three bad ones) to adopt marketing automation.

Three Good Reasons

1. Fix follow-up failure

2. Make campaigns buyer-centric

3. Make marketing’s contribution to the pipeline measurable

Continues @ http://www.marketingprofs.com

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