Three Good Reasons for Marketing Automation (and Three Bad Ones) : MarketingProfs.
Marketing automation—one of the new buzzwords in marketing—bridges the gap betweenlead generationand thesales force.
In the past, any lead was passed over to Sales, making the follow-up frustrating: Most of the time, sales reps wasted time on lousy leads.
Thegoal of marketing automation is to improve Sales and Marketing alignment by passing over only sales-ready leads.
But why would you be interested in marketing automation? In this article, I present three good reasons (and three bad ones) to adopt marketing automation.
Three Good Reasons
1. Fix follow-up failure
2. Make campaigns buyer-centric
3. Make marketing’s contribution to the pipeline measurable
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