On April 5th, 2010, I published the article Will Adobe’s new Mercury technology provoke a sudden exodus from Final Cut Pro to CS5?. At that point, the title was still a question. Since then, NAB 2010 came and went without a word from Apple regarding the potential future of Final Cut Pro and Final Cut Studio. Apple’s complete silence on this topic seems to indicate that Apple is much more focused on the consumer market, especially their mobile devices, and no longer on professional applications and hardware. This is further revealed by Apple’s continuing release of MacBookPro 13″ and 15″ models without ExpressCard34 slots, which is now offered exclusively in the 17″ model… and by the complete lack of direct eSATA ports on any Apple laptop. In the meantime, Adobe has already shipped Premiere CS5 for both Mac and Windows. As stated previously, CS5’s Mercury engine can handle multi-layers of H.264 raw footage in real time very gracefully. (CS4 can also do that, although not nearly so gracefully.) Based upon private e-mails and conversations with editors yesterday, the exodus from Apple’s Final Cut Pro to Adobe’s Premiere CS5 for many began yesterday.
In the next few days and weeks, you’ll find audio interviews, both with editors who have made the switch from Final Cut Pro to Premiere CS5, and with Adobe officials who will describe the product, and answer my unusual questions. These interviews will be available in two languages (Castilian and English) both via the TecnoTur audio channels on iTunes, and here via the TecnoTur channel in ProVideo CoalitionAllan T©pper’s articles, seminars, and audio programs
Get a full index of Allan T©pper’s articles and upcoming seminars and webinars at AllanTepper.com. Listen to his radio program TecnoTur, which is now available both in Castilian and in English, free of charge. Search for TecnoTur in iTunes or visit TecnoTur.us for more information.
Disclosure, to comply with the FTC’s rules
None of the manufacturers listed in this article is paying Allan T©pper or TecnoTur LLC specifically to write this article. Some of the manufacturers listed above have contracted T©pper and/or TecnoTur LLC to carry out consulting and/or translations/localizations/transcreations. At the date of the publication of this article, none of the manufacturers listed above are sponsors of the TecnoTur programs, although they are welcome to do so, and some are (or have been) sponsors of ProVideo Coalition magazine.