DAM

The way you organize, store and categorize information matters. It matters a lot.

Why Metadata Matters

Metadata may not be terribly exciting, but it’s a business-critical part of making your organization work on the web. Sadly very few organizations invest in it, let alone understand it.

The way you organize, store and categorize information matters. It matters a lot.

After all, most organizations (and websites) are in the information services business. It’s all about finding ways to more effectively create, share, repurpose and distribute content. Your ability to accomplish these goals depends entirely on the way content is organized and classified.

Attending SXSW Interactive this weekend, I was pleasantly pleased to see theKicking Ass with Controlled Metadatasession. It fell in stark contrast to the typical SXSW topics heavy on user generated content, design and social media.

Most interesting to me was hearingPandoraCTO Tom Conrad talk about their approach to classifying the 600,000+ songs in the Pandora library. He explained that Pandora employees a team of 45 trained musicians that painstakingly listen to each song and catalog it with more than 400 attributes.

Continues @http://www.cmsmyth.com

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