Think mobile data demand is big today, with94 million smartphone shipped this year and 5 billion mobile subscribers? Well, Cisco ( s csco) says it’s going to get a lot bigger by 2015, with worldwide mobile data traffic set to increase 26-fold between 2010 and 2015, reaching 6.3 exabytes per month. That’s 75 exabytes annually by 2015 [MIGHT WANT TO THROW IN AND/OR LINK TO A DEFINITION OF EXABYTE]. Last year, I called it themobilpocalypse, but this year, I’m going to say it’s a looming tsunami, driven by everyone’s favorite bandwidth hog, web video, and the proliferation of mobile devices. In short, we can blame this wave on Netflix on the iPad.
Cisco anticipates that in 2015, the average mobile user will consume 1,118 megabytes of traffic per month. For perspective, today the average mobile connection generates 65 megabytes of traffic per month, equivalent to about 15 MP3 music files. While the average growth is impressive, those megabytes will be spread across a wider number of devices, from tablets (big bandwidth hogs) to e-readers, which consume much less bandwidth, making it all the more significant. The Cisco study predicts that by 2015, more than 5.6 billion personal devices will be connected to mobile networks, and there will also be 1.5 billion machine-to-machine nodes — nearly the equivalent of one mobile connection for every person in the world. Cisco doesn’t give the current number of connections, but theGSM Association puts it at about 5 billion.
- U.S. Mobile Data Traffic To Top 1 Exabyte (digitalassetmanagement.org.uk)
- The Age of Exabytes: Tools & Approaches for Managing Big Data (digitalassetmanagement.org.uk)