Currently, search results serve up content that is popular –but not necessarily content that is accurate or relevant to your needs. With Google’s Social Search feature, it will serve up results based on a users’ specific contact list, here’s how it works:
Using the recently launched Google Profile product, users will be able to add their name, then list out the various social networks they are part of. Google goes to work and finds out who’s your friend in those social networks, then applies it to it’s search algorithm. The end result? Search queries now serve up results based on your friends experiences, even in local markets.
The Impacts Of Google’s Social Search to Web Strategists