At the recent Document forum, Craig Le Clair of Forrester Research illustrated that companies develop three types of documents:Structured documents – identical or nearly identical documents that are sent to a large number of recipients at the same time;
On-demand documents – documents that are created in a way that allow the recipient to receive the document on their own schedule; and
Interactive documents – documents that use personalized information to create a document designed for one person. A fourth type of document, calledTranspromo, represents an interaction between structured and interactive documents. These documents reflect the ability of new digital printers to develop personalized documents but print them as if they were a structured document. As such they neither fit the structured or interactive category but fall somewhat in between.