NYC based The FeedRoom has been around for almost ten years and I still remember sitting down with them at Globix in 1998 helping them evaluate their business plan. In the past decade, the company has changed their strategy numerous times and prior CEO’s Jon Klein and Bart Feder both re-focused the company on many occasions. Over the past year, new CEO Mark Portu is once again re-aligning the focus of The FeedRoom, but this time, is going to back to their core strength in the enterprise video market.
Last Friday, The FeedRoomlaunched their new websitewith a focus on showcasing their solutions and strength in the enterprise video market for asset management, video platforms and webcasting. Their new tag line “Built For Business” highlights the value in enterprise video which from day one, has always been The FeedRoom’s strength. For a long time, customers found it very hard to explain what The FeedRoom did and it was nearly impossible to put them in a solutions bucket. They built custom players, did webcasting, built asset management platforms, shot video productions, did encoding, went after both entertainment and enterprise customers and did a whole host of one-off professional services work. It was very hard to tell what The FeedRoom’s core strength was and their message to the market wasn’t clear of who they were and what they wanted to be. The company was still getting the vast majority of their revenue from enterprise customers but their systems weren’t truly setup to scale. Technology issues plagued the company and customers didn’t know if the company would be able to raise more money.