There’s been a lot of pre-launch interest in Rupert Murdoch’s new iPad “newspaper”The Daily. This is partly because the News Corp. founder is known for making ambitious bets on new technology — even if they don’t always work out,as he found with MySpace — and also because Apple was a key partner, and used the News app to launch its new subscription model for content (it costs 99 cents a week or $39 for a year).
So does The Daily live up to its billing? Is it the future of newspapers? Not really. Itdoes some interesting things, but it also does some very confusing things, particularly around sharing content. And much of it, apart from some bells and whistles, consists of fairly humdrum day-old stories that you might read in, well…a regular old printed newspaper.
The first clue to what you get with The Daily, as more than one person has noted, is in the name itself. It is published more or less just like a regular newspaper, in the sense that the bulk of the content is produced and then published to the app once a day. Although News Corp. made a point ofnoting at its launch event that the app will be updated throughout the day as news breaks, there was no sign of that happening while I used it for most of the day on Wednesday, and that was while riots were still breaking out in Cairo.