The long-awaited convergence among application servers, portal frameworks, social services, and content stores is becoming a technical reality, giving rise to such terms as “Content–enabled Enterprise Portals”, “Content Application Servers” and, finally the widespread use of “Composite Content Platform”.
As Lars Plougman from the Dachis Grouprecently noted, organizations are now looking for an integrated framework which best combine application and content integration. IT departments, digital agencies and system integrators need an enterprise-grade, service oriented, pre-assembled platform with which they can easily assemble web parts, foster content reuse, mashup processes, surface information, and better manage user interactions. Ideally speaking such a platform should even allow power users to create solutions on their own, without the need from any outside IT assistance.
But what is it really about?
The 4Cs Manifesto
From the sixties Marketers learn and use the 4Ps of the marketing mix. Information Management Professionals should now also be able to rely upon their 4Cs manifesto: Content, Composite, Context, and Contributors, as shown in the following diagram.