“People like stumbling videos more than webpages,” StumbleUpon founderGarrett Camp tells us in explaining why the service has decided to revamp their video offering, which they’re doing tonight. While you’ve been able tostumble through videos for a couple of years now, they’re finally making the experience more social. And they’re adding two big names to the arsenal:TEDandHulu.
Previously, StumbleUpon was simply using trending data to find hot videos to take your through. But now they’ve integrated their social recommendation engine into the mix to make the entire experience more personalized. In other words, you’ll now be taken to videos liked by people you’re connected with on the service.
And with this as well as the addition of videos from TED and Hulu, the company hopes the experience becomes more than just watching the latest viral videos on YouTube. In fact, Camp talks about this as being more of a “social TV” experience and “a good alternative to television surfing”.
Of course, right now, this is all still confined to the browser, but Camp does envision a future where they bring this social video browsing experience into the living room. The key to that, he says, is making sure all the content is in HD. In the web browser, that doesn’t matter so much, in the living room, it does.
My fist video Stumble below