Inpart one of Rethinking the Future of Business, we examined the state of social media in business. Once again, we take a look at a recent report published by Altimeter Group’s Jeremiah Owyang,”Career Path of the Corporate Social Media Strategist.” As part of a study on social media strategists and the divergent career paths that lie ahead, Owyang reviewed the social framework for socially renowned enterprise businesses as well as corresponding strategies and resources for 2011. The results says more than we may realize at first blush. Most importantly, we’re given a looking glass into the genesis of a next generation business that’s more sociably aware and responsible.
Divide and Conquer
How a business embraces social media and ultimately how it organizes resources around engagement is directly tied to the internal influence of champions and the culture of the business. This discussion accounts for almost the entire second half ofEngage. This is a critical discussion that will help businesses excel today and over time. That’s the impact of new media, it’s always new. Social media is simply the latest chapter in its evolution and its effect on business and society.
In his report, Owyang shares five ways companies currently organize for social media