Projective’s production asset management platform Strawberry 7 unveils innovative media intelligence and seamless hybrid workflows at NAB 2026.

The new release, Strawberry 7,  features, according to Projective, a fully groundbreaking Media Intelligence and a scalable hybrid infrastructure designed specifically to help media and entertainment technology leaders optimize their operations, enhance content security, and drive efficiency. The company returns to the NAB Show in Las Vegas from April 18-22, 2026, and will showcase the new solution at its booth (N3144), located in the North Hall.

As media organizations confront rapidly evolving technology demands and the drive for seamless, global content delivery, leaders increasingly seek solutions that integrate smoothly within complex environments. Purpose-built for fast-moving, collaborative workflows, Strawberry enables organizations to organize and manage projects at the heart of the creative process, addressing gaps often left by traditional MAMs. With Strawberry 7, the user experience has been completely redesigned to be more intuitive, focused, and accessible from any location. These advancements ensure Strawberry 7 transforms complicated processes into clear, highly efficient workflows that support creative teams throughout every stage of production.

“The tendency in the tech world is to solve a point problem with a point solution. Nothing wrong with that, but Strawberry gives you a foundation to solve many things in one fell swoop,” says Derek Barrilleaux, CEO at Projective. “Our customers do more with less—and faster—because Strawberry makes everything simpler. With version 7, we’re rewarding our customers who had the foresight to see that with some truly revolutionary features.”

Here is some more information shared by the company about its presence at the 2026 NAB Show:

Next-Gen Media Intelligence and Seamless Collaboration

At Booth N3144, Projective will demonstrate how Strawberry 7 provides robust, cost-effective technology that adapts to rapid industry changes. The platform creates a unified, intelligent environment for managing the core components of creative projects, ensuring that your technical infrastructure remains reliable and adaptable.

Key features showcased at the 2026 NAB Show include:

• Full Transcription Benefits: Accelerate the editorial pipeline and reduce workflow bottlenecks. Strawberry 7 automatically generates transcripts upon ingest, allowing users to search for specific spoken sentences globally and import them directly into Adobe Premiere as subclips.
• Secure Media Intelligence: A major obstacle to AI adoption has been the fear of losing control over content. Strawberry 7’s indexing and proxy encoding services now incorporate advanced media intelligence that runs entirely within the existing infrastructure—with no exposure to the outside world. This enables semantic search based on visual descriptions, abstract concepts, and human emotions, providing powerful AI insights without compromising security.

• Scalable Hybrid Infrastructure: Effortlessly bridge the gap between on-premise control and cloud flexibility with Strawberry Multisite. Standardize access rights, unify your archive, and enable secure “follow-the-sun” workflows. This flexible toolset optimizes your technology spend by significantly reducing active cloud storage footprints while maintaining uncompromised security.

“Every creative team knows their workflow is extremely complex—and yet trying to make changes in the daily churn of post-production can feel daunting,” explains Marco Stahl, Product Owner and Co-founder of Projective. “In an ecosystem where many technology providers add AI for marketing impact, our approach is different. We focus on integrating practical AI features that solve actual production bottlenecks. Strawberry 7 delivers tangible workflow accelerators that provide immediate value and security for real-world media environments.”

Streamlined Implementation and Tailored Demonstrations

Having worked with a number of organizations, Projective understands that adopting new workflows can be challenging, and has developed an innovative process to ensure a smooth implementation of Strawberry. The company offers a pre-NAB discovery call to review a potential client’s workflow requirements. This allows Projective to build a customized demo in minutes at the showfloor, replicating their environment, responding to specific needs, and showing how quick and easy it is to implement Strawberry. The demonstration also includes reports on potential deduplication savings and the value Strawberry can bring to an organization.

Witness the Future of Post-Production Workflows

Technology leaders looking to upgrade their post-production operations and reclaim valuable creative time are encouraged to visit the Projective team in Las Vegas for an in-depth, interactive demonstration of Strawberry 7. Specialists will deliver interactive demonstrations highlighting the cost savings, security upgrades, and seamless scalability that Strawberry 7 offers. Follow the link to schedule your meeting today.

Show attendees are invited to join the Projective team and technology partner LucidLink for a joint Happy Hour on Sunday, April 19th, from 4:30 to 6:00 PM at the LucidLink booth (N2940).