NAB Show

Pond5 and DJI create marketplace for aerial footage

Exclusive access for FAA certified DJI drone pilots is the rule on the new launched premium collection of licensable aerial footage from Pond5.

Pond5 and DJI create marketplace for aerial footage

Drone pilots certified by FAA have a new opportunity to reach a global audience, as Pond5 and DJI join forces to create an exclusive online marketplace for aerial footage.

Global content marketplace Pond5 and DJI launched an innovative collaboration to develop a premium collection of licensable aerial footage. By applying to join this program, pilots operating with a Part 107 Remote Pilot Certificate issued by the Federal Aviation Administration (FAA), which is required for commercial use, will be eligible to have their footage included in a series of collections shot exclusively with DJI drones.

Pond5 will showcase these collections to its millions of users, while denoting video clips shot by licensed pilots in searches for customers who need to ensure their video assets comply with Part 107. Pilots will also be able to leverage Pond5’s industry knowledge to identify their most in-demand shots and obtain assistance in preparing their footage for licensing in the Pond5 marketplace.

DJI will be working closely with the team of video experts and curators at Pond5 to ensure that the most compelling and award-worthy aerial footage shot with DJI products is made easily accessible to customers searching for studio-quality shots to use in their productions.

“Drones have become powerful tools for storytellers, providing a cost-effective alternative for gathering aerial footage. They’re able to capture rapidly unfolding events and reach locations that would be otherwise inaccessible, costly, or dangerous,” said Pond5 CEO Jason Teichman. “As the world leader in their space, DJI is the ideal partner to bring the best in contemporary aerial footage to our marketplace.”

Select participants will also have access to Pond5’s premium clipping and tagging services, allowing them to save time by simply submitting raw footage, rather than having to do the work of editing, formatting, titling, and keywording the footage themselves. Footage receiving these services will then be made available exclusively through Pond5 for a limited time.

“Drone imagery creates exciting new possibilities for video creators and producers around the world, and DJI’s collaboration with Pond5’s industry-leading content marketplace helps establish a new standard for professional video that is safe, legal, and cleared for use,” said Michael Perry, Managing Director of DJI, North America. “We’re excited to elevate the presence of DJI-captured imagery in Pond5’s marketplace, and we can’t wait to see the projects that will incorporate this footage.”

Pilots with a Part 107 certificate who use DJI drones can apply to this program, with selected DJI aerial footage being showcased on the Pond5 content marketplace in the coming months. Pond5 and DJI will both be onsite at the 2018 NAB Show to provide additional information for interested participants, as well as producers and editors who want to license professional aerial drone footage. For a look at the full collection of aerial footage from across the globe currently available on Pond5, visit the company’s website.


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Journalist, writer and photographer since 1979, both print and online, with a vast experience in the fields of photography, software, hardware, web, aviation, History, video games, technology, having published content in almost all Portuguese newspapers…

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