Creating user personas is a fantastic way to get stakeholders to focus during design and content creation. You’re not just designing or writing for people who like… well, everything… you’re designing for that particular someone who likes to do something particular.
I always say, “Ask for what you want and you’ll get it. If you don’t ask, people won’t know what you want.” This article is for designers and writers looking to create more effective designs and write more effective content.
For designers, whether they be information architects, interaction designers, visual designers, if we don’t know what the user wants, then we can’t know what is important in the design, what takes priority, and what the focal points should be.