Video is on a march to dominate web traffic.Cisco Systemsestimates that by 2013, video will make up 90 percent of all Internet traffic, along with some 64 percent of mobile users. The major broadcast and cable networks already feel the effects as viewers turn to the Web in increasing numbers to watch their favorite shows. Debuting in 2007,Hulu is the industry’s own site, which was begun to retain a lock on straying viewers with its offer of hit shows. (Disney/ABC networks joined NBC and Fox this past April to add their shows to the offing; CBS is still going it alone.)
But a growing counter trend enabled by the latest technology—proliferating cell phone videocameras, easy-to-use editing software, and video-sharing sites such asYouTube—allows users to take on the media conglomerates by unleashing thousands of new channels and streaming sites.