Digital assets come in a seemingly limitless variety of flavors. Some intrinsic metadata comes along for the ride with particular formats, but without a robust metadata system and workflow in place, many assets will be “left behind” in any digital asset management (DAM) system. Use a systematic approach to naming: reduce the burden on users who need to open assets to determine contents, get those assets appearing in search results, and prevent misplaced files and data extinction down the road.

We’ve consulted with many clients who were in the process of migrating to a new DAM system or refreshing outdated practices with their current one (or two…or five). Regardless of where you are at in your DAM project, establishing a nomenclature for assets must be considered (and the sooner the better, to prevent costly cleanup work after the fact). The following provides some tips when brainstorming conventions

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