Love Your Local Data Warehouse Manager
For a while there, it seemed like everyone was talking about information “convergence” — the idea that the data and content worlds were coming together, perhaps over a shared interest in search, text mining, records management, whatever. Examples of mashing up data and content abound, from retrieving customer comments in CRM systems, to data-enabling a SharePoint collaboration portal. Convergence even headlined an AIIM Expo keynote a year ago.
I obtained some new perspective on the difficult task of bridging the two worlds when Alan and I had the opportunity this March to lead some seminars at the Data Warehouse Institute World Conference. We were teaching about unstructured information (a.k.a., “content”) management to “data” managers. The famous gulf between data people and content people sometimes becomes cliched, but I think it’s real.