MediaBeacon Ships next generation R3volution Digital Asset Manager; R3Search; a new tightly coupled organic enterprise search, portal, and cloud options

Major upgrade brings fluid usability, user acceptance, and a fully configurable user experience that raises what should be expected from enterprise digital asset management

MINNEAPOLIS, Minnesota, April 20, 2010: MediaBeacon, Inc., a leading provider of rich media solutions, today announced the general availability of MediaBeacon R3volution Digital Asset Manager (DAM) version 3.0, an upgrade to the market-leading media management platform. This new release boasts a widget-based user experience that allows organizations to boost user satisfaction via highly interactive, flexible and targeted interfaces. The direction MediaBeacon has taken has garnered accolades like the 2010 Frost and Sullivan Media Technology Award and being invited and highlighted at the Google I/O conference.

Through a survey completed in February 2010 by CMS Wire, two of the biggest challenges in making a DAM project successful are usability (22%) and user adoption (19%). These are exactly the two main underlying principles behind MediaBeacon 3.0.

As the market is leaning towards browser-based plug-ins like Adobe Flash or Microsoft Silverlight, MediaBeacon adopted the browser technology Google Web Toolkit (GWT) to utilize open standards that are supported in every browser. Add to this the ability to lay out the look-and-feel with a configurable widget-based paradigm; it gives organizations the unprecedented ability to create user experience that is effective, powerful and targeted to the individual user’s needs.

MediaBeacon R3volution DAM 3.0 – Next Generation Web and Desktop Integration

To enable organizations and their users, MediaBeacon R3volution DAM delivers all the capabilities to make people think the system is a desktop application – but running in a browser. “An enabling web experience should not require plug-ins. Capabilities like drag-and-drop require plug-ins with other vendors because the metadata is not strongly attached with the assets themselves,” states Jason Bright, Founder/CTO of MediaBeacon. “With MediaBeacon, the ability to drag-and-drop within the application and into your desktop brings significant efficiencies to everyone involved.”

For more information, visithttp://www.MediaBeacon.com