As the world of media moves beyond its traditional boundaries, media operators need to broaden their thinking about potential revenue sources. In a connected world, the possibilities transcend the classic advertising, sales and subscription models.
In my recent articleCreating the Future of Media: 4 Driving Forces, 4 Strategic Issues, 4 Essential Capabilities in Media Titles magazine I wanted to point to some of the possibilities. I brought together some of what we had been working on with clients to create aMedia Revenue Models framework to show some of what is possible.
Of course a key aspect of potential revenue streams is the value creation that merits payment. While the general categories of value added by media have not changed, their relative importance definitely has. To understand potential revenue models, you must also be clear on the distinctive value add of your media offering.
Related articles by Zemanta
- Subscription revenues and The iPad (trueslant.com)