Guest post by Damian Saccocio
I’m flying out toa conference in LA on media management and pleased as punch to have a working WiFi connection for the whole flight. It’s a timely reminder of how ubiquitous digital connectivity is fundamentally changing the world of media. It’s not, of course, just networks – advances in storage, CPUs, compression, displays, formats and many other areas have come together such that the entire media production value chain is digital – from capture to management and from distribution to playback.
For normal folks like us, the result is that our everyday experiences with advertising, movies, games, books, magazines, news, and music, is likely to change fundamentally, if not already, certainly in the coming decade.
For global businesses, the result is, not surprisingly, a rush to create media management hubs to optimize what are often ad-hoc and complex media creation processes. Such hubs can also empower regional organizations to localize content without a loss of consistency and control in brand and message management. But it is the future for which these hubs are really designed – a world of multi-channel, multi-format, multi-directional media is upon us.