Many Brands That Adopt Social Are ‘Throwing Away’ Hard Earned Traffic
Many brands are jumping on the social media bandwagon, without giving proper though about the impacts to their marketing effort. In particular, many brands are putting ’social chicklets’ on their homepage to “Follow us on Twitter” or “Friend us on Facebook” without considering the ramifications.
[Brands that arbitrarily adopt social tools may be unknowingly undermining their own efforts. Instead, first understand the full ramifications as you integrate social with your corporate website. Secondly, have a clear roadmap]
Marketers spend millions of dollars to get people to visit their corporate website, so why would they be so quick to send them away? Use this strategy matrix to help make your decisions. Be deliberate by first understanding the ramifications: