Regional health services provider Main Line Health (MLH) has selected Strata Company to provide an online digital asset management (DAM) solution for its marketing department. The renowned healthcare system has experienced rapid growth in its market area over the last few years, leading to a significant increase in marketing assets. Strata’s centralized and accessible online solution will help Main Line Health maintain the high level of quality and effectiveness of its marketing while keeping costs low.
“We have multiple marketing managers throughout the organization, so the need to have easier access and a systematized approach for sharing creative is a critical need,” says Greg Joyce, Director of Marketing Operations at MLH. “When Strata shared information about their digital asset management capabilities, I immediately knew it was the key to solving this challenge. Providing my marketing colleagues with a solution that fosters sharing and standardization will significantly benefit our operations.”
Strata has been a leading provider of online solutions for marketing and communications management for more than a decade. Joyce notes, “Having worked with Strata for years, we have found them to be reliable and customer oriented. They provide a level of service, support, and accessibility that reflects the standard we uphold at MLH and which are essential in today’s business world.”
MLH’s new digital asset management system will use StrataPort – the technology that powers Strata Company’s marketing and communications management solutions. This enterprise-wide solution will collect, organize and centralize all of MLH’s digital assets into one location online. Authorized users, no matter where they are, will be able to easily retrieve branded, relevant content on demand.
“We are excited to partner with the marketing team at Main Line Health and believe our technology is the perfect fit for fulfilling our client’s needs,” says Jeff Sammak, owner, Strata Company.
Some key features of the DAM system include :
- Ability to upload, search, view and download images, artwork files, videos and more
- Robust functionality and intelligent taxonomies for easy search
- Archive features and recording of approvals
- Ability for authorized external parties to load assets into the system
- Comprehensive admin features for centralized control
Adds Sammak, “On a practical level, the solution will streamline a significant number of day-to-day activities. But beyond that, Main Line Health will be able to meet a number of high-level, key strategic goals – ensuring brand consistency, implementing controls, managing costs, and content centralization.”
About Strata Company
Strata Company is an end-to-end marketing services provider specializing in solutions that help companies market and manage more effectively. Strata combines industry insight, marketing expertise, and smart technologies to help healthcare organizations achieve measurable patient growth, improve marketing operations, and drive revenue. Solutions include cloud-based marketing and communications management applications, data-driven direct marketing, full service production, strategic consulting, reporting and analysis. For more information, visit www.gostrata.com
About Main Line Health
Founded in 1985, Main Line Health is a non-profit health system serving portions of Philadelphia and its western suburbs. At its core are four of the region’s respected acute care hospitals — Lankenau Medical Center, Bryn Mawr Hospital, Paoli Hospital and Riddle Hospital — as well as one of the nation’s premier facilities for rehabilitative medicine, Bryn Mawr Rehab Hospital; Mirmont Treatment Center for drug and alcohol recovery; and the Home Care Network, a home health service. Main Line Health hospitals, with more than 10,000 employees and 2,000 physicians, are the recipients of numerous awards for quality care and service, including recognition among Truven Health Analytics’ list of Top 100 Hospitals and Magnet®, the nation’s highest honor for nursing excellence. Main Line Health is among the area’s leaders in medicine, providing advanced patient-centered care, education and research to help our community stay healthy.