The Vision Prime lineup now grows from the original 24/35/50mm T1.4 trio to six lenses, covering ultra-wide through medium...

Photographers can now develop their Hasselblad medium format RAW files natively in Capture One… as the rivalry started with...

Designed for filmmakers, colorists, and VFX artists, SwitchHDR, which expands Beeble’s suite of AI tools, is available through the...

We are living in an era of astonishing innovation and relentless obsolescence. Every year, new cameras are announced, marketed,...

Welcome to Tool Tip Tuesday for Adobe Premiere on ProVideo Coalition When your audio hits the red, the top...

If you’re used to lift, gamma, and gain, you’re used to thinking in three parts: shadows, midtones, and highlights....

Most filmmakers are missing the biggest utility afforded to us by LED lighting: true replication of natural sources. Prior...

Although I have been aware of its existence for several years (or decades), the other day when I published...

Every conversation about camera formats eventually circles back to the same debate: Big sensor vs. little sensor. And while...

Conceived as a classic, soul-stirring trio for full frame and VistaVision PL/EF cinema systems, the premier set includes native...

Depending upon where you live in the world, you may be familiar with the concept of sales tax with...

Most editors approach color as a clip-by-clip task. That model works for simple timelines, but it does not scale....

The three new hard reflectors for Profoto flat front strobes and point-source LEDs are designed to push your output...

The first half of the year was action-packed for After Effects, with months of big features, AI and freemium...