Kinetic Typography Tutorial from Jesse Rosten is handy, but is not for fresh beginners:
VFXbro posted Basic Typography & Motion Graphics, which is bite-sized and chewy:
ECAbrams posted Swinging Text (motion typography technique) Tutorial (check out his video on Shape Arrays too). Meanwhile, Mike Borup showed a couple of moves in A Quick and Dirty way to do motion typography:
If you want to transgress the unwritten law (it's cruel but fair), try out Animate 3D Text Around Corners in AE to learn how to set up 3D type objects that can animate at angles in 3D space. There may be for other 3D text that might work too, so see 3D Text in After Effects: A Updated Survey of Methods on pseudo 3D and beyond.
School of Motion later posted a long 2-part video tutorial, Neverending Kinetic Type. Here's a sample:
To make things go much quicker (depending length and complexity), take a look at TypeMonkey: a kinetic type tool, which discusses a newer AE script tool by Dan Ebberts & Orrin Zucker that generates complex kinetic type animations, camera included, which are dynamically tied to markers for easy customization. See also Eran Stern's Tips and Tricks for Kinetic Typography in After Effects using TypeMonkey script for RTL type issues and also a tutorial in Hebrew. Here's some of TypeMonkey, including some of the moves it generates:
There a many decent and some attractive templates available, if the tutorials or TypeMoney don't fit the bill, or inspire you. See for example, Kinetic Typography Pack from Videohive.