The term“Content Analytics” has been coined to cover a range of advanced search and content reporting technologies. In our new Industry Watch survey, we found that organizations could derive much higher business value from content analytics tools than from simple search-engines. Sophisticated content reporting across text documents and rich media file-types has created the opportunity to report and research across unstructured content, bringing the same capabilities of strategic insight and improved decision-making as Business Intelligence (BI) reporting brings to structured content.
Relatively new as a recognized toolset, content analytics tools provide trend analysis, content assessment, pattern recognition and exception detection. In this report we have explored the user-perceived limitations of conventional search, and the potential savings that could be achieved by application of content analytics to a number of business scenarios such as fraud detection, asset protection, healthcare research and market monitoring.
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