More and more, I’ve been running into businesses that are using Internet data to drive their content marketing efforts. What this means is that instead of an organization creating content for their websites in the form of text, audio or video, they are generating content by extracting information (data) accessible on the web.
Two excellent examples of this are Webbed Marketing and Hubspot. Webbed Marketing, an internet marketing company, created a very interesting tool on their website called the Webbed-O-Meter. The Webbed-O-Meter measures the amount of buzz your website is getting in the blogosphere by pulling in content from Yahoo! SiteExplorer, Wikipedia, Technorati, NewsPad (PRWeb), Feedster, IceRocket, Del.icio.us, Digg, Google, and Google Groups.