It looks gloomy on the financial horizons, the meme of the perfect storm is spreading faster than a tsunmani across the internet, and taking hold in traditional media. Recession is being banded/branded around now with a capital R, not a hushed lower case
So what is a marketeer to do?
It is probably true that technology companies will weather the storm better than most, those able to react quickly to major market swings will grab dry land and hold on tightly.
DaaS and SaaS will be major beneficiaries as the scramble to cut costs in falling markets and the big agencies fall like flies. Yep you sure need a good DAM in a perfect storm …. see right hand panel for the major players/vendors in Digital Asset Management … and good luck.
S&P Lowers or May Cut $534 Billion of Subprime Debt