It is undeniable how important tracking, measurement and analysis are in business today. All organizations are pushing resources to the max under restricted budgets and it is imperative to leverage usage data and analytics to make the best strategic decisions for digital asset creation and use. Widen is helping customers apply usage data and quantifiable metrics to develop steps toward digital asset management best practices. When applied under the guidance of best practices, digital asset management technologies and services are proven resources to assist in maximizing profitability.

In the clips below, I talk about how Widen, as a Software as a Service (SaaS) provider, is set up to collect all sorts of client data about digital asset usage and apply that data in a way that helps customers constantly improve their marketing operations and digital asset management best practices.

Video 1: How does Widen help apply best practices?