Manoj Jasra – Monday, January 05, 200
The Digital Asset Management (DAM) and Media Asset Management
(MAM) marketplace has split into a low end and high end, with mid-market solutions lacking, according to recent research conducted by CMS Watch, a vendor-independent analyst firm. Small team/workgroup-style DAM tools can be purchased for US$2,000-5,000, while the enterprise-class DAM & MAM tools are rarely purchasable for less than US$150,000-$200,000.
“There’s really not much left in between,” notes CMS Watch Principal DAM Analyst, Theresa Regli. “This situation is a serious problem for buyers who need more from their DAM system than a simple digital archive, but don’t have six-figure budgets.”
These conclusions stem from research conducted for The Digital & Media Asset Management Report 2009, released today by CMS Watch.
“In these tough economic times, enterprises are looking to buy only the features they really need, at a predictable price point,” adds Kas Thomas, co-author of the report. “Because the costs involved in a full-featured, licensed solution may be prohibitive, some buyers are turning to fixed-price, hosted DAM, or stretching their workgroup-level solution — perhaps from the likes of Adobe, Apple, or Microsoft — beyond its capabilities.”
Several vendors that have historically offered pricier, licensed-only solutions — such as North Plains and Open Text’s Artesia — added hosted offerings during 2008, either via a new offering or acquisition.