Helping Magazines Create Online Brands for the New Media AgeNstein’s web content management, digital asset management and text mining solutions are designed to facilitate a smooth transition from paper-centric to online-centric business models. They offer powerful content management capabilities but also the flexibility to allow editorial teams to experiment and fine-tune operations as they tap into the exciting potential of the online world.
Explore New Business Models
Nstein’s solutions enable magazines to broaden their mandates while staying focused on their core strengths and principles. Prestigious publishers worldwide rely on Nstein for:
- A Flexible Platform for Seamless Print to Multichannel Delivery
Digitize your magazine and maximize profitability without technical hassles. Publish micro sites and other spinoffs with little effort while seamlessly integrating multimedia assets. Get the flexibility and scalability of open source technology, and the power to control all XML-normalized content from one central repository. Enable contextual advertising and superior search engine optimization (SEO) with advanced automated indexing
- A Smooth Transition to Rich Media and Web 2.0
To counteract the threat from professional bloggers and web-only start ups, magazines must move beyond the 30-day publishing cycle. Build a rich media and community-centric experience where readers can comment, rate, vote and blog and where they can be reached through various channels such as newsletters and RSS feeds. Nstein provides the keys to a “stickier” reading experience, enabling you to make an effortless leap to Web 2.0 and deliver immediate results yet with minimal impact on existing revenue streams and operations.
- A Way to Leverage Brand Assets to the Fullest
Acting as a bridge between print and online properties, Nstein products and services can serve as a true growth engine for magazines out to fully leverage their digital assets. Automatically extract content from typical print formats such as Quark and InDesign, turning them into valuable, re-usable assets. Whether through advertising dollars or new merchandising opportunities, Nstein helps magazines embrace faster online editorial cycles and reap major rewards from brand recognition.
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