Google has given its web search engine an injection of semantic technology, as the search leader pushes into what many consider the future of search on the internet.
The new technology will allow Google’s search engine to identify associations and concepts related to a query, improving the list of related search terms Google displays along with its results, the companyannounced in an official blog last week.
“For example, if you search for ‘principles of physics’, our algorithms understand that ‘angular momentum,’ ‘special relativity,’ ‘big bang’ and ‘quantum mechanic‘ are related terms that could help you find what you need,” wrote Ori Allon, technical lead of Google’s Search Quality team, and Ken Wilder, team engineer at the company’s Snippets project.
Google has often been criticised for using what is considered an aging approach to solving search queries based primarily on analysing keywords and not on understanding their meaning.
Google executives have previously acknowledged that semantic search technology will be an important component of search engines in the future.
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