When I first heard about Google Buzz, I was worried that I might be seeing the birth of another “me too” product. After all, everyone wants a piece of the Twitter halo. But with the release of Buzz today, you can see how Google has taken the social media lessons of Twitter and applied them to their own core products.
I’m especially fond of Gmail Buzz, which addsthe power of asymmetric following to email.
AWESOME idea. There are many of us for whom email is still our core information console, and our most powerful and reliable vehicle for sharing ideas, links, pictures, and conversations with the people who constitute our real social network. But up till now, we could only share with explicitly specified individuals or groups. Now, we can post messages to be read by anyone. Sergey Brin said that Buzz gives the ability “to post a message without a ‘to’ line.” That’s exactly right – something that in retrospect is so brilliantly obvious that it will soon no doubt be emulated by every other cloud-based email system.
Buzz items can be shared directly in Gmail, but are also pulled in from other social sharing sites, including Twitter, Picasa, YouTube, and Flickr.
What’s particularly cool is that the people you “follow” are auto-generated for you out of your email-based social network. If you communicate with them, they are the seed for your buzz cloud. Over time, as you like or dislike buzz entries from that network, the buzz cloud adapts.