A few years ago, a client had proposed a user incentive in which their digital asset system (DAM) would congratulate the user for ’saving the company $X.00.’ The value would be calculated by the number of assets downloaded multiplied by a base number that represented the savings of using a managed asset (vs. re-scanning, or reshooting/retouching an image).
The idea was that users would be allowed to earn EXCITING GIFTS on a regular basis. One of my colleagues developed a prototype for the feature and it worked and looked great. However, it was soon realized that there really wasn’t a way to determine if users were actually using the assets for their jobs or if they were just downloading to win the Starbuck ’s Card (or other token of achievement). Thus the idea was put in the freezer.
I want to make clear, that user incentives are important, but there is no better incentives than a solid implementation and helping your users to know how to use that system.