Late last year, 60 marketing experts shared their visions of the future of marketing through a “micro-conference” run bySam Rosen ofthoughtlead. It found it fascinating on several levels.
First the “micro-conference” is a really neat format. It’s a podcast-type audio event in which each person has only 60-seconds to speak. Sam initiated the format withThe Influencer Project, billed as “the shortest marketing conference ever” and featured thought-leaders on the subject of increasing your online influence.
In just one hour a “micro-conference” gives listeners a broad range of perspectives – it’s a little random, and by design, there isn’t a lot of depth, but nuggets of wisdom emerge throughout. It’s kind of abuffet for the brain.