Everyone is faced with resource challenges of tighter budgets, juggling of priorities, and lack of time to dedicate to new projects. At the same time, marketing organizations are expected to increase efficiency and productivity. In short, you’re expected to do more with less, agree?
But how are you to balance current workloads and increase efficiency to include technology projects where you have no prior experience? You need help! Really, it’s more a matter of getting help to jump-start a project so that you may feel confident in keeping up with the day-to-day responsibilities ongoing. In the end, we all have the same objective of advancing our marketing operations to help our organization’s surpass its goals and prepare ourselves for greater successes in the long run.
Every modern marketer tasked with creating and delivering marketing materials to support the advancement of a brand and facilitate revenue growth needs a DAM system. If they don’t yet know they need some form ofdigital asset management, they surely realize that they require a better means of managing a rapidly growing corporate image library than their local shared drive. It’s not just images and documents anymore either as marketers have collections of video, audio, animations and other forms of rich media. Beyond a place to keep it all organized, there’s the need for easier controls over who can access these digital assets. We don’t see much argument in that regard.
In our every day dealings with marketers looking for “a better way,” we’re finding that digital asset management tools are becoming a necessity, but this need is typically pushed aside or taken over by the dozen other projects that keep them up at night. In reality, DAM software can actually help balance at least half of those time consuming projects. Everything from preparing the next set of campaign materials, getting ready for a trade show, and making sure your sales teams have what they need to be ready for the upcoming product launch can be made easier with digital asset management programs. If that’s the case, then one has to wonder why anyone would forego making use of DAM for any marketing project? I mean, we already know thatbrand asset management software will seriously boost efficiency, improve brand consistency, and help you get more return from your already existing marketing investments.SaaS DAM is one solution that can be deployed very easily to give you that boost you need.
Let me be very clear, SaaS DAM does not mean “hands off” on your end, it means “hand holding.”
Continues @ http://blog.widen.com