Network storage infrastructure is under increasing pressure to accommodate exponential growth in organizational data. Accelerating use of multimedia-heavy content for everyday corporate work is challenging companies of all sizes to ensure they have enough space to store it all. Because throwing more drives at the problem can be reactive, expensive, and ultimately inefficient, DAM (Digital Asset Management) has emerged as a more intelligent solution.
At its core, DAM involves the intake, tagging, cataloging, storage, and retrieval of an organization’s digital assets, which can include anything from business files created in productivity applications to audio- and video-based content. Unmanaged storage impacts an organization in several ways, including:
Cost. Duplicate files saved across the network eat up finite drive space. Companies often overspend on storage infrastructure to compensate, a stopgap solution that only increases operational costs.
Productivity. End users searching endlessly for materials drive up project and ongoing costs and stretch out timelines.
Risk. Inconsistent use of data assets can compromise branding, decision-making, and regulatory compliance. It’s virtually impossible to have a single version of the truth across the organization when everyone works off of disparate bits of information.
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