In the Internet age, all companies are media companies. Brand image and consistency are constant concerns. Marketing departments find themselves managing many different assets, including multiple media types, spanning both online and offline properties.
This IDC Executive Brief examines the practical applications of management software for in-house marketing and/or design departments and details how to make the right decisions when it comes to selecting an affordable solution and realizing returns quickly. Also, learn how a “phased” approach can work for your organization.