September 12th, 2008 by hbaum
Just when you think you’ve gotten a handle on search engine optimization, here comes another term: Digital Asset Management, or DAM, sometimes referred to as DAO, Digital Asset Optimization. It’s possible that this will come to replace SEO as the lingo of choice, but SEO is pretty well-entrenched as a marketing strategy and term. What will happen is that people will look towards DAM techniques before SEO because websites are changing so rapidly and becoming more media rich.
Simply put, Digital Asset Management is SEO for digital media. SEO applies to text-based marketing, on the whole, whereas DAM applies to everything else: pictures, video, music files, and the like. You may already be using DAM as part of your SEO strategy and have put a label on the process. Still, it’s important to separate these optimization strategies out because text and multi-media needs to be optimized separately.
However, before you start lamenting that there’s a whole other avenue of optimization you must learn, the tricks associated with Digital Asset Management aren’t that different than the tricks associated with SEO. Title tags are an enormously important part of SEO, as you’ll see in the HTML tag for this article: the title of the article is in the tag. Pretty simple, and amazingly still overlooked on a number of websites that merely number their articles. So anyone looking to find articles with the tag 7832334 will find it easily. With DAM, each picture, video, sound file, or PDF is tagged in the same fashion.
Continues at http://www.seohosting.com