Efficiency is one of the major factors for reducing costs and increasing profits. This includes being able to work in as autonomous a fashion as possible. In a perfect situation, the IT people can focus on keeping technology running smoothly as well as augmenting the capabilities of in-house networks, management can put more effort into making decisions that will help surpass goals, and marketing teams can concentrate on creating revenue opportunities. In other words, each person can stick to the primary reason for their position instead of making others go off task because they need assistance.
Such a situation only occurs in a non-existent perfect world because computer problems will always arise and needing assistance can never be entirely avoided. Reducing the need for help outside one’s department with a subsequent rise in efficiency, however, can be accomplished if a separate group devoted to giving such assistance is available. At a glance, this wouldn’t seem to be very cost effective but when such assistance is an inherent aspect of another service that is billed on a monthly basis, it becomes an attractive and feasible means of greatly increasing efficiency.
DAM software delivered as a service fulfills this role as it can be accurately described asDigital Asset Management as a service. Just a few of the reasons why DAM is essentially a service and provides assistance to marketers are:
- Digital Asset Management Systems: Cost vs. Customization (digitalassetmanagement.org.uk)
- Why Best-In-Class Companies Use Marketing Asset Management (digitalassetmanagement.org.uk)
- The Seven Deadly Sins of Digital Asset Micromanagement (digitalassetmanagement.org.uk)
- Digital Asset Management Because Storage Can’t Grow Forever (digitalassetmanagement.org.uk)