CMS Watch > Blog: Core application versus corollary applications in DAM.
Added ByTheresa Regli
I’ve noticed while acting as an advisor on several recent digital asset management procurements that there is often confusion on the part of buyers as to the difference among what I call the “three tiers” of DAM end-user applications: the core application, the administrative application, and the external portal or “self-service” application.
As such, I thought I’d take the time to explain.
1) The “core” application is the interface (usually web-based, but sometimes a desktop client) that employees within an organization use to upload and manage assets. It often has a wide breadth of functionality, some of which is visible (or not) to those end-users based on their rights.
2) The external or “self-service” application is usually a pared-down version of the core application. It is only accessible via the web and tends to be leveraged by users external to the organization. The functions tend to be limited to download, upload, and other simple transformation functions that allow agencies, partners, or customers to easily and securely access digital assets in their desired format.
3) The administrative application is for the system administrator to configure, manage, and specify how people will access #1 and #2, review analytics of how the system is being used, and so on.