So, you have your marketing assets in an effective DAM solution, your have SEO and some may be looking at DAO (digital asset optimisation) whats next?
Crank up your communications now. Don’t dial back your efforts.
The knee-jerk reaction for most companies when faced with the recession is to reduce their marketing efforts. However, decades of research show that those who maintain or increase their marketing will blow past their peers once the recession is over.
If you accept this reality, you still may be faced with a shortage of spare cash to invest in marketing–particularly in traditional advertising. What to do? You can and should focus on a content marketing strategy that will require a whole lot of thought and effort, but will not require a lot of money.