Once celebrities began realizing the myriad benefits of putting their image and likeness on products and services offered through mobile marketing, it was inevitable that the rest of Hollywood would soon follow suit – industries and all.
Popular ad-supported game distributor Greystripe recently revealed that its mobile marketing campaign for the New Line Cinema film “The Golden Compass,” which ran on Greystripe’s mobile ad network, netted a “19% increase in awareness of the film’s title and a 9.5% boost in audience numbers. “
As a result, major movie studios are now looking into the mobile marketing industry to find new ways of promoting their upcoming slate of cinematic features. One idea being readily bandied about is the prospect of dispersing film trailers directly to web enabled mobile phones. The prospect of theatre-related discounts and prime screening opportunities could fuel the fire of film’s popularity through mobile marketing channels.